It’s undeniable that a website plays a significant role for any business in a powerful advertising, marketing, and branding journey. If your website is not commendable enough to scroll, you won’t be able to target the audience you wish to have. Many essential features play a significant role in creating a modern and attractive website. It has to be friendly in navigation, have colourful images, updated content, enhanced security measures, and more.
This detailed guide will discuss ten essential features that every modern website must have. Let’s dive into the discussion below.
Feature no 1: An attractive URL
For some people, the URL is just the address of the website. But they don’t know how much value it holds for any website. If a URL is not catchy and attractive, it won’t be able to attract the audience to your site. You should make your URL attractive and make it easy for users to search for it. It should give an actual image of what your brand is
Feature no 2: Important details about the company
When planning to add valuable and beautiful features, you skip paying attention to adding essential information. Your site is of no use if the visitor is getting no necessary information about what your business is about. Add your site with the company details and let the visitors know the clear and exact information. Add location and menu.
Feature no 3: Contact Us section
No site is complete until and unless you don’t add it with Contact Us information. People call that business unreal or fake if they don’t add their contact information. On the Contact Us tab, you should include your email address, location address, and telephone number. You can even add a “click to call” tab so the users can instantly contact you with just one click.
Feature no 4: Easy navigation
It’s a fact that having an easy-to-navigate website is excellent for the SEO. This is the first thing on which even a web design agency pay attention at. It helps a lot in ranking high on Google’s results page. In an easy-to-navigate website, you should include the sections about us, Contact Us, and Online Store. It should be clear and straightforward. Before you put the website on live, make sure you use it yourself to understand whether it is working accurately.
Feature no 5: Secure website
Ensuring your website is secure helps you establish confidence with your visitors. To encrypt messages between you and your clients, you must be sure you acquire an SSL certificate for your web design service. People will pass you credit card information, social security numbers, and other confidential data.
Feature no 6: Strong presence on social media
Any effective website and online company now depends on its social media presence. Different social media sites are available, from Twitter and Facebook to LinkedIn and Snapchat, so deciding which one you should focus on can take time.
Your target clients will primarily determine this. For young individuals, for example, Snapchat and Facebook are the most likely choices. On the other hand, if you aim to attract businesspeople in your field, Twitter and LinkedIn might be more successful in advertising your website.
Feature no 7: Mobile-friendly interface
Most Google searches, did you know, originate on smartphones? Your website should be mobile-friendly due to the growing use of tablets or smartphones for online surfing. Users of a non-mobile-friendly website will soon grow annoyed and quit your page. You want users to stay around since this indicates they are more inclined to buy.
Feature no 8: Excellent updated content
Every website requires updated content geared for SEO. Still, this marks only the beginning of it. Thus, the finest material also grabs your readers. One can accomplish this by presenting interesting and practical knowledge guidance or including exciting and fun content. Moreover, you can create materials using several different approaches. This covers all images and infographics to blog entries and video materials.
Feature no 9: Superior hosting
The technicalities of running your website are hosting. Your website should be one of the top mainstream providers. Though it costs money, it is worth it.
Your website will be unsightly and slow without competent web hosting. However, it also lowers your Google and other search engine SEO rankings. You cannot afford to treat hosting as less than necessary.
Feature no 10: Incredible website design
Style does not, of course, take the front stage over the content. This does not mean, however, that the design needs to have attraction for visitors to your website.
Given so many exceptional web design templates, there is no justification for not building a website with outstanding design. If you are uncomfortable with your design abilities, you could want to provide professional hire some thought.
Conclusion
Always remember that your website highlights your business in a competitive digital space. You should pay attention to designing a stunning, professional website with all the features that a modern web design should have. Hire expert services from a web design company to keep yourself away from stress.
